Proven Impact: Where Data Meets Design.

A collection of high-stakes experimentation and product design. From $80k MRR lifts to 375% lead growth, these case studies deep-dive into the behavioral psychology and rigorous A/B testing used to scale user engagement and revenue.

The Growth Engine: $80k MRR Carrier Upsell Strategy

Driving $321k+ in total revenue expansion by re-engineering the carrier upgrade path through contextual value-signaling and behavioral design.

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The Growth Engine: $80k MRR Carrier Upsell Strategy

Driving $321k+ in total revenue expansion by re-engineering the carrier upgrade path through contextual value-signaling and behavioral design.

See the project

The Growth Engine: $80k MRR Carrier Upsell Strategy

Driving $321k+ in total revenue expansion by re-engineering the carrier upgrade path through contextual value-signaling and behavioral design.

See the project

Scaling Leads by 375% via Conversational AI

An interactive package selector bot designed to reduce decision paralysis. By guiding users through a personalized funnel, we didn't just improve UX we exploded high-intent sales leads.

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Scaling Leads by 375% via Conversational AI

An interactive package selector bot designed to reduce decision paralysis. By guiding users through a personalized funnel, we didn't just improve UX we exploded high-intent sales leads.

See the project

Scaling Leads by 375% via Conversational AI

An interactive package selector bot designed to reduce decision paralysis. By guiding users through a personalized funnel, we didn't just improve UX we exploded high-intent sales leads.

See the project

Recommended row on the Carrier Pricing Grid on the Load Boards page

Accelerating the Path to Purchase via "Recommended" Logic

Simplifying complex carrier pricing for better plan-fit. By adding explicit carrier-size guidance, we reduced decision time by 11 seconds and drove a 16% lift in SSU (Self-Service Signup) starts.

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Accelerating the Path to Purchase via "Recommended" Logic

Simplifying complex carrier pricing for better plan-fit. By adding explicit carrier-size guidance, we reduced decision time by 11 seconds and drove a 16% lift in SSU (Self-Service Signup) starts.

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Accelerating the Path to Purchase via "Recommended" Logic

Simplifying complex carrier pricing for better plan-fit. By adding explicit carrier-size guidance, we reduced decision time by 11 seconds and drove a 16% lift in SSU (Self-Service Signup) starts.

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+166% Revenue Lift: Highlighting Value over Price

A strategic redesign of the pricing grid hierarchy. By injecting contextual pop-ups and emphasizing higher-tier feature benefits, we shifted the plan mix and generated $30k+ in monthly incremental revenue.

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+166% Revenue Lift: Highlighting Value over Price

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+166% Revenue Lift: Highlighting Value over Price

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Optimizing the First Fold: A $15k/Mo Design Lift

A holistic refresh of the high-traffic landing page. By shortening headers and prioritizing segment-specific CTAs, we improved engagement across all user categories and boosted annual revenue by $180k.

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