Thanks for stopping by!

With over 10 years of experience designing scalable digital products across web and mobile platforms. I specialize in transforming complex user and business challenges into simple, intuitive, and measurable experiences.

My work sits at the intersection of product strategy, user experience, and business impact. I’ve led end-to-end UX initiatives across high-traffic platforms, improving conversion, engagement, and usability through data-driven design, A/B testing, and continuous experimentation.

I collaborate closely with Product, Engineering, Analytics, Marketing, and Research teams to ensure every design decision is grounded in real user insight and aligned with business goals. I’ve also contributed to building scalable design systems and improving analytics and experimentation practices within organizations.

With a background spanning graphic design, packaging, regulatory labeling, and product UX, I bring a strong visual foundation combined with systems thinking and strategic product mindset.

I’m particularly interested in AI & Agentic UX, accessibility (WCAG), and designing scalable systems that evolve with growing products and users.