My Design Process
Discover & Define
I start by aligning on business goals, user needs, and success metrics.
I start by aligning on business goals, user needs, and success metrics.
What I do:
What I do:
Stakeholder interviews
User interviews & behavioral analysis
Funnel & analytics review
Heuristic evaluation
Problem framing
Stakeholder interviews
User interviews & behavioral analysis
Funnel & analytics review
Heuristic evaluation
Problem framing
Output:
Output:
Clear problem statement
Opportunity areas
Success metrics (conversion, engagement, retention)
Clear problem statement
Opportunity areas
Success metrics (conversion, engagement, retention)
Research & Insights
I combine qualitative and quantitative research to uncover patterns and behaviors.
I combine qualitative and quantitative research to uncover patterns and behaviors.
Methods I use:
Methods I use:
User journeys & JTBD mapping
Affinity mapping
Funnel drop-off analysis
Competitor benchmarking
User journeys & JTBD mapping
Affinity mapping
Funnel drop-off analysis
Competitor benchmarking
Output:
Output:
Personas / segments
Journey maps
Insight statements
Personas / segments
Journey maps
Insight statements
Ideate & Design
I translate insights into scalable product solutions.
What I do:
User flows & IA
Rapid wireframing
Interaction design
Design system alignment
Focus:
Clarity
Usability
Accessibility and
Conversion
Prototype & Validate
Before building, I validate solutions with users and data.
Methods I use:
Usability testing
Rapid iteration loops
Prototype validation
Heuristic checks
Goal:
Reduce risk before development
Experiment & Optimize
This is where I differentiate.
I use A/B testing and CRO frameworks to ensure designs actually perform.
What I do:
Hypothesis creation
A/B testing experiments
KPI tracking
Conversion optimization
Output:
Measured improvements in:
Conversion
Engagement
Revenue
Build, Launch & Scale
I work closely with engineering, product, and analytics teams to ensure seamless delivery.
What I focus on:
Design system consistency
Accessibility (WCAG)
Performance
Scalable UX patterns
Ideate & Design
I translate insights into scalable product solutions.
What I do:
User flows & IA
Rapid wireframing
Interaction design
Design system alignment
Focus:
Clarity
Usability
Accessibility and
Conversion
Prototype & Validate
Before building, I validate solutions with users and data.
Methods I use:
Usability testing
Rapid iteration loops
Prototype validation
Heuristic checks
Goal:
Reduce risk before development
Measure & Iterate
Post-launch, I continuously measure impact and improve.
Metrics I track:
Conversion rate
User engagement
Task success rate
Retention
Design doesn’t end at launch, it evolves with data.
Experiment & Optimize
This is where I differentiate.
I use A/B testing and CRO frameworks to ensure designs actually perform.
What I do:
Hypothesis creation
A/B testing experiments
KPI tracking
Conversion optimization
Output:
Measured improvements in:
Conversion
Engagement
Revenue
Build, Launch & Scale
I work closely with engineering, product, and analytics teams to ensure seamless delivery.
What I focus on:
Design system consistency
Accessibility (WCAG)
Performance
Scalable UX patterns