World of Haiku
Beginner-friendly cybersecurity RPG
Role
Lead UX/UI Designer
Impact
Play on Steam - https://shorturl.at/KZdrb
CONTEXT
I was hired as the part of the original five person team that bore the core concept from scratch: goal was to make cybersecurity learning accessible and engaging to both beginners and existing cybersecurity professionals. The project was funded by The Sentek Global acquisition from Deloitte.
My day-to-day consisted of parsing through user feedback, designing, prototyping, and testing alongside other designers and developers.
DESIGNS
I led and designed a number of various features in the game including:
Logo, Game cards Images, Intro, Outro, Cut Scenes & Loaders
General Gameplay: Terminal, Messenger, Badges, Browser, Manual, Settings
Basic Navigation + Keyboard Navigation
Haiku Forge - In-game network and range creator.
Other projects
The Growth Engine: $80k MRR Carrier Upsell Strategy
Driving $321k+ in total revenue expansion by re-engineering the carrier upgrade path through contextual value-signaling and behavioral design.
Scaling Leads by 375% via Conversational AI
An interactive package selector bot designed to reduce decision paralysis. By guiding users through a personalized funnel, I didn't just improve UX I also, exploded high-intent sales leads.
Accelerating the Path to Purchase via "Recommended" Logic
Simplifying complex carrier pricing for better plan-fit. By adding explicit carrier-size guidance, we reduced decision time by 11 seconds and drove a 16% lift in SSU (Self-Service Signup) starts.
+166% Revenue Lift: Highlighting Value over Price
A strategic redesign of the pricing grid hierarchy. By injecting contextual pop-ups and emphasizing higher-tier feature benefits, we shifted the plan mix and generated $30k+ in monthly incremental revenue.
Optimizing the First Fold: A $15k/Mo Design Lift
A holistic refresh of the high-traffic landing page. By shortening headers and prioritizing segment-specific CTAs, we improved engagement across all user categories and boosted annual revenue by $180k.